Journal
Long-form on the work of running a medspa.
Compliance frameworks, operational playbooks, vendor-selection arguments. Written for owners and operators who want substance, not a content marketer's stack of listicles.
Compliance
12 min read
The HIPAA checklist for medspas: what you actually need before paying clients walk in
A line-by-line breakdown of HIPAA Security Rule obligations for medical spas, the state-law overlays in California, New York, Texas, and Massachusetts, and the vendor BAA cascade most operators miss.
Read articleOperations
9 min read
Reducing medspa no-shows: the data, the math, and what actually works
No-show rates above 20% are common in spas without deposits. Reminders and deposit-on-book together can cut that to 5-8%. The math, the studies, and the operational playbook.
Read articleSoftware selection
10 min read
When to migrate off Mindbody, Vagaro, or Boulevard (and how to scope the transition)
Three signals you have outgrown a salon-first CRM, the data you must export before you sign anywhere new, and the realistic timeline for a 2-4 week migration.
Read articleCompliance
8 min read
What a Business Associate Agreement actually covers (and why some CRMs charge extra for one)
HIPAA §164.504(e) sets out eight things every BAA must address. Here is the plain-English version, the common loopholes, and how to read a vendor BAA before signing.
Read article
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